How to Create a Social Media Marketing Strategy for Schools and Why Likes and Views are Important

Whether looking for a way to keep your students engaged or trying to make more parents aware of your school, you can always rely on social media. People of various ages and backgrounds visit social media platforms every day; hence, these channels are great ways to promote your educational institution. However, to maximize the benefits of social media for your school, it’s crucial to create a foolproof social media marketing strategy.

This article describes how to create a strategy that broadens the horizon of your school on social media.

Create measurable goals

Starting a social media campaign without setting up goals is one of the common mistakes many schools make. Without goals, it becomes difficult to understand your target audience, create the right content marketing tactic, and track your performance. So, begin creating your social media marketing strategy by determining your goals.

Do you want to increase the number of students in your school? Are you looking for ways to enhance your online reputation and brand? Do you want the parents of your existing students to learn more about the services you offer to their children? Establish your goals and ensure they are measurable and realistic. For instance, if you want to increase the number of students, choose a number you can achieve with the right strategy.

Identify the best social media channel for marketing your school.

As there are tons of social media platforms, it can be quite challenging to select one for marketing your school. Therefore, it is vital to select a few social media channels that will help you achieve your goals.

What is the best social media channel for marketing schools? The answer depends on your target audience. If you want to reach millennial parents, you should focus on Instagram and Facebook, as most of them use these channels. However, if you are looking to get engagement from your current students, consider TikTok, Snapchat, and Instagram. You may want to research further to identify where your target audience is.

It’s advisable to choose at least 2 social media channels for marketing your school. Sharing similar content on these channels will save you time and money. You may also want to consider getting a dedicated social media manager to maximize the benefits of marketing your school via social media.

Decide the right content types.

Once you have identified the social media channels to use, the next step is to select your preferred content types. Generally, each channel has specific content types associated with it. For example, Instagram is all about videos and pictures. So, it’s safe to stick to the popular options for each platform.

When marketing a school on social media, the following content types are recommended:

• School tour. You can capture videos and pictures showing different parts of your school. From the classrooms to the corridors, halls, offices, etc., the school tours allow prospective students and their parents to familiarize themselves with your school’s layout.

• School events. Pictures and videos from school events can also draw many would-be students and their parents to your school. Showcase the amazing activities your students enjoy.

• Extracurricular activities. Nowadays, people do not only pick schools because of academic activities. Sports, music, arts and crafts, and other extracurricular activities are vital considerations. Therefore, if your school has a great football team or music session, you should not hesitate to create content around it and upload it for your social media followers.

• Teacher interviews. Your school cannot function without the effort of teachers. So, use social media to appreciate your teachers and allow parents to see the faces behind the academic success of their children.

• Notable alumni interviews. Do you have any popular alumnus willing to talk about their positive experience during their years in your school? Did one of your alumni achieve something noteworthy? Consider featuring them in an interview or sharing their story for others to see. This content type shows parents that your school can help their wards accomplish amazing feats.

Keep your content consistent and relevant to your overall goals.

The consistency and relevance of your content will play a major role in helping you to achieve your marketing goals. Therefore, you should focus on creating top-quality content every time. Foremost, make sure your content is always relevant to your overall goals. Do not waste time creating content that will not help your school achieve its marketing objectives.

Additionally, it is vital to be consistent. You can afford to let your target audience forget you for a long time. Craft and upload relevant content regularly. Share user-generated content and experiment with various content formats to keep your page fresh and active.

Engage with your followers.

Engaging with your followers is one of the essential tactics for every brand on social media. It helps to promote an online community and increase the reach of your school on social media. Here are ways to engage your followers:

• Respond to their messages and comments

• Share behind-the-scenes content about your school

• Create educational contests for them to participate in

• Create polls

Why likes and views are important to a social media marketing strategy for schools

Regardless of your social media goals, you should not overlook the need to get substantial likes and views. Getting lots of likes and views provides the following benefits:

• It creates social proof of the relevance of your content and the credibility of your school. This can convince many parents to enrol their children in your school.

• It boosts the visibility of your school and increases its brand awareness by encouraging the algorithm to favor your posts.

If you are struggling with getting fast delivered likes and views on any social media channel, Instant-Famous.com can help you. This website is dedicated to providing high-quality likes and views from real and active social media users. Contact Instant-Famous now and get the social proof you need to improve the social media marketing strategy for your school.

Conclusion

An effective social media marketing strategy can transform your school’s visibility and engagement with students and parents. By setting clear goals, choosing the right platforms, creating relevant content, and recognizing likes and views as vital social proof, your school can build trust and attract attention.