10 Steps to Create a Versatile Social Media Style Guide for Your Brand

The post immediately stands out from a crowded timeline thanks to the purple monochromatic color scheme. Everything from the employees’ t-shirts to the booth decor is purple, modern, and professional.

Not only does this stand out on a social media timeline, but you’d stop by this booth at a conference, right? Plus, you’d be able to easily recognize the booth by aligning the logo from LinkedIn to the proudly displayed logo on the booth decor (above and below eye level).

So if one design element holds a higher priority than the next, it’s the logo. A consistent logo and color scheme will help your customers recognize your brand across every channel and every medium.

If your current logo is outdated or you don’t have one yet, you can use a logo maker tool or hire a professional graphic designer to make a new one, whichever works best for your team (and budget).

It’s crucial to secure your logo as a trademark, reinforcing your brand identity and preventing unauthorized usage. for example, the use of trademark symbols can help alert others to your claim of ownership on your logo, offering a layer of protection. This can deter potential infringers and further establish your brand in the market.

By designing a cohesive and eye-catching visual identity, you’ll ensure your brand’s presence on social media is nothing short of a showstopper. And you can carry that throughout live events and other mediums as well.