Primary Navigation
Book Contents Navigation
Introduction
Acknowledgements
Licensing
Table of Contents
Syllabus
1.1 The Power of Being Real
1.2 - The Power of Brand Trust
2.1 - Why It's Called Copywriting
2.2 - The Components of Copywriting
2.3 - Copywriting or NOT Copywriting?
2.4 - What Copywriters Write
3.1 - Copywriting is a Discipline
3.2 - The S.T.A.R. Method
3.3 - Copywriting is an Art
3.4 - Brand #1
4.1 - The Strategic Framework
4.2 - Strategy is a Choice
4.3 - Twin #1: the Creative Strategy Statement
4.4 - Twin #2: The Campaign Proposal
5.1 - BIG Ideas ATTRACT
5.2 The Creative Process
5.3 - Mirror and Reflect
6.1 Speak the Lingo
6.2 Headlines
6.3 Taglines and Hashtags
7. 1 Redundancy vs Synergy
7.2 Other Ways Ads Go Bad
8.1 It's Only a Game - Or Is it?
8.2 Halftime & Beyond
8.2 BTS: The Making of a Super Bowl Commercial
Adland Glossary
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Copywriting is a Super Power Copyright © by Rebecca Rivera is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.