We live in a digital world, where Social Media rules, right? Wrong. When it comes to advertising, the Super Bowl still reigns supreme. In this chapter, I’ll reveal why one NFL football game remains the holy grail. I’ll outline what’s at stake – in terms of viewership, advertising dollars spent, revenues generated – including record sales. I’ll also describe the process of creating a Super Bowl commercial – how long it takes, the team that creates these mega spots and the methods for ensuring success.