Section 1 – The Hidden Power of Copywriting

The Purpose of Copywriting

  • Is the purpose of Copywriting just to sell stuff?
  • What’s its secret?
  • Is it trickery or something deeper?
  • How does Copywriting work its magic?
  • How can it help brands – and you?

 

Topics
  • Generic vs Real
  • The Power of Persuasion
  • The Power of Brand Trust
  • What’s in Your Closet
  • In Nike We Trust
  • Why Nike is the #GOAT
  • Brand Trust Exercise
Activities
  • Say it Straight / Say it Great
  • Road Trip Brand Trust Exercise
  • Interview Brand Trust Exercise

License

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Copywriting is a Super Power Copyright © by Rebecca Rivera is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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