Section 4 – The Twin Wonders

  • Food for thought:
    • Together, Strategy and Creative provide the fundamentals of a campaign.
    • Both Strategy and Execution must be equally strong and connect with each other.
    • The Strategy is the WHAT to say; the Creative is the HOW to say it.

In this chapter, we’ll dive deep into Strategy – and why it matters to copywriters.

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Copywriting is a Super Power Copyright © by Rebecca Rivera is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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