In this section, we’ll talk about the language of advertising.

Advertising has its own lingo and if you want to succeed in advertising, you need to be be able to converse with other ad professionals about advertising. You need to be able to use the right vocabulary when you do so if you want to be taken seriously.

DK Wright, a copywriter, director, content producer and poet, believes that words are the conduit which help us experience, cultivate and shape culture. But once he started working in ad agencies, he also saw how words can also be used to gate keep, silence, exclude, or steal agency from others. So he created the Adland Urban Dictionary which reveals what all of the industry insider acronyms and terms mean. It demystifies terms like RFP, FPO, ad lob, Lead Gen, Loren Ipsum, and more. DK has graciously agreed to let me share it with you here: http://www.dkwrite.com/adlanddictionary