Section 2 – Copywriting: What It Is / Is NOT

Food for Thought
  • Why is it called copywriting?
  • What are the basic components of copywriting?
  • What’s the difference between a headline and a tagline?
  • What is body copy?
  • Is copywriting the same as marketing writing?
Topics/Activities
  • Definition of copywriting
  • Three components of copywriting
  • Copywriting is bigger than the sum of its parts

 

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Copywriting is a Super Power Copyright © by Rebecca Rivera is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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