62 Chapter 7. Conclusions

Memory is a fundamental cognitive process that involves the encoding, storage, and retrieval of information. It plays a crucial role in everyday life, allowing us to retain and recall knowledge, experiences, and skills. The process begins with encoding, where information is transformed into a format that can be stored in the brain. Cultural differences among people determine what we pay attention to and encode in our memories. Storage refers to the retention of encoded information over time, and it occurs in different memory systems. These systems include sensory memory, short-term memory, and long-term memory. Retrieval involves accessing stored information from memory when needed. While memory is generally reliable, it can be influenced by various factors, leading to errors and distortions.